Similarly, given the nature of digital marketing in terms of its precision to target, these platforms are not exempt from regulations that have been in place phone number database since the mid 1900’s. We expect that a new level of accountability will be placed on the larger media giants to provide transparency and eliminate the “black box” opaque answers. What can you do? Brands should immediately evaluate their current campaign targeting to determine if any of their products could be negatively impacted when the changes go into effect. As noted above, the restrictions phone number database will only apply to age, gender, and zip-code targeting, so marketers will still have access to plenty of the rich Facebook data they've come to depend on, including: Other demographic data: education, live event, etc.
Behavior: residential profile, automotive, financial, etc. Interest: shopping, technology, business, etc. Finally, if you aren't already doing so, now would be the time phone number database to leverage the most valuable data at your disposal: first party data. In addition to online activity, Facebook still allows advertisers to leverage customer files and offline activity to reach high-value customers. These same data signals can be the seed to create custom audiences for phone number database look-alike targeting. When does it take effect? The changes went live on July 1, 2019 but enforcement does not begin until August 26, 2019.